Whether you’re shooting b-roll of your office or an interview with one of your subject matter experts, this camera will give your picture the look and feel of a professional production. This and other DSLR cameras will give your business videos an identical picture quality to what you’re used to seeing on television at a fraction of the price. The picture quality of all the different types of shots was exceptional. I traveled around Europe with a Panasonic GH5 capturing interviews and action shots for them. One of my favorite memories of producing video content for the USSSA Pride, a professional fast-pitch team. Your viewer will expect to have a high-quality viewing experience. The standards for today’s video production are very high, especially with the innovation of 4K. The camera will likely have the most influence over the picture quality of your video. CameraĬonsidering all the elements of production, usually, the first thing we think to buy is the camera. These are the elements of video you should consider when making the list of video production gear to choose from. Most viewers would be willing to forgive a lesser quality image, but if the quality of the sound is poor, that bounce rate on that video will go up. I would argue that sound is more important than picture quality. The same is true for your production, lighting will not only be a determining factor in the mood of your video and the tone you want to set, but it will influence the picture quality. Especially those who are in tune with the social media trends, there is now an understanding that "lighting is everything." It’s not uncommon for someone to be concerned with lighting. Others are brands that have a reputation in the industry for quality and durability, two qualities that are important to your budget. Some of these, I have used myself, and am recommending them based on experience. So what video production equipment do I need to get started?īelow, you’ll see my recommendations for specific video production equipment. For those who are on a very strict budget, I would encourage you to check out our article, Set up a Killer Office Video Studio on a Beginner Budget. I would recommend setting aside an initial budget of $5,000 for purchasing your video production gear. Problems with poor-quality gear can add up to fix and replace.Īt the end of the day, you could spend more money on a cheaper piece of equipment for maintenance and replacing than buying the higher quality piece at the time of the initial purchase. Cheaper, however, isn’t always the best solution. There are also many relatively cheap options for gear. There are always new developments in technology that allow manufacturers to continuously update the standards for equipment. The real answer is that you could spend unlimited amounts of money on video production equipment. I’m sure by now, you’re wondering, what can I expect to pay for all of this gear? □ Related course: Video Sales and Marketing Strategy But wait, how much will this cost me? While the first thing that comes to mind when purchasing video production gear is the camera, in this article, I’m going to cover that, plus the other elements that are equally important in making your production look professional. That means equipment that will deliver good picture quality, sound, and lighting. To meet the expectations needed to accomplish these goals, the video production gear purchased should give your business a professional look and feel. □ Related article: The Selling 7: sales and marketing videos guaranteed to get results The goals of video marketing and production for your company is likely to provide helpful information about your product or service to your customers to drive more qualified traffic down your sales funnel and to increase your company’s presence online as the knowledge base for your industry. Similar to the differences I mentioned above, the goals you have for implementing video into your sales and marketing strategies will come with their own set of expectations. Covering Major League Baseball (MLB) and National Hockey League (NHL) teams, the level of quality for broadcast television was much higher. As long as the videos made fans in the stands laugh, that was consider a job well done.įox Sports Florida was a different story, however. Minor League Baseball is known for being scrappy, goofy, and a good time, so the highest quality production gear wasn’t really necessary to achieve that. When it comes to video production, I’ve seen just about every setup for gear you could imagine.įrom doing a video on a budget for Minor League Baseball to producing for Fox Sports Florida where my team worked with the best camera and lighting equipment, I’ve witnessed a range of products that get the job done.Īt both of the levels mentioned above, there is a certain level of expectation for each production.
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